TY  - BOOK
AU  - Paich, Mark
AU  -  Peck, Corey
TI  - Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning
SN  - 8.49327e+008
PY  - 2005///
CY  - London
PB  - CRC Press
UR  - http://14.139.59.218:80/cgi-bin/koha/opac-detail.pl?biblionumber=3794
ER  -