Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning (Record no. 3794)

MARC details
000 -LEADER
fixed length control field 00489nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field 00IHBT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140908102142.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130910s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8.49327e+008
041 ## - LANGUAGE CODE
Language code of original ENG
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 615.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paich, Mark
245 ## - TITLE STATEMENT
Title Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. CRC Press
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xvii,306p.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Peck, Corey
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://14.139.59.218:80/cgi-bin/koha/opac-detail.pl?biblionumber=3794">http://14.139.59.218:80/cgi-bin/koha/opac-detail.pl?biblionumber=3794</a>
Link text http://14.139.59.218:80/cgi-bin/koha/opac-detail.pl?biblionumber=3794
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CSIR-Institute of Himalayan Bioresource Technology CSIR-Institute of Himalayan Bioresource Technology 12/18/2013 Jagmander Book Agency, New Delhi, Bill No. 816/2004-2005 : dated 14/02/2005 8004.00   615.1 PHA 3813 12/18/2013 12/18/2013 Books